In brands, Li Ning, Nike and Adidas always been suppressed; in sales,Cheap dunk sb shoes was there such a national enterprise Anta followed. With the development of the market, competition is heating up, Li Ning, the interception before facing the embarrassing situation after the pursuers. Coupled with the financial crisis hit, sports apparel market, competition is even more "bloody." March 2009, the market dominant Nike closed the only plant in Taicang, China's own, then reduce the order to the foundry business (or even termination of contract factories to several orders); Adidas earnings also shows that the first half of the 2% decline in sales and profits fell 95%. However, Li Ning is not in disarray over the financial crisis, but at this time to find a new market. Instead of the traditional competitors fight in the market, why open up a new world of their own. This new market is to Internet shopping market. Data show that the maximum amount of clothing network consumer goods, Cheap nike basketball shoes closer to Liu Cheng's online shoppers bought clothing online, while apparel accounted for all of about a quarter of the amount of online shopping. Benefited from the huge volume of transactions increased the number of Chinese Internet users and online shopping population increase. CNNIC report shows that: the end of 2008, the scale of China's Internet users reached 298 million people, online shopping, user scale will reach 7400 million, accounting for 24.8% of all Internet users. Responsible for the Li Ning open up new markets for this piece of forest theoretical investigation in 2007 also found that Li Ning Taobao sold online shop with thousands of products, sales of the year more than 5,000 million. This is Li Ning's new markets. From the clothing industry, network marketing point of view, Li Ning's not really into the early, long before the PPG such a "fast company" opened the door to the apparel industry of network marketing, after all off Eslite made in 2008, nearly 500 million of outstanding performances. But with his rival Nike, Adidas, Anta,Cheap basketball shoes and other enterprises or even compared to sales from a single line towards B2C Internet sales, Li Ning ran they did before.
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